Here are 30 Claude prompts for marketing that I actually reuse — for copywriting, email, social, ads, content strategy, and positioning. Each one is copy-paste ready: swap the [BRACKETED] placeholders for your product and audience, and you’ll get marketing copy that sounds like a person wrote it, not a template engine. No “unlock your potential” filler anywhere below.
TL;DR:
• 30 prompts in 6 groups: copywriting, email, social media, ads, content strategy, and positioning/research.
• The single biggest quality lever: paste 2–3 examples of copy in your brand voice before asking for new copy.
• Always give Claude the audience, the offer, and the one action you want — it can’t infer your funnel.
• Ask for 3–5 variants per asset; the third option is usually the keeper.
How to Get Non-Generic Copy From Claude Prompts for Marketing
In my testing, marketing is where Claude’s default output is weakest and its ceiling is highest. Ask lazily and you get the same “Are you tired of X? Introducing Y!” copy every AI produces. But feed it your actual voice — two or three past emails or posts that performed — plus a specific audience and offer, and it becomes a genuinely fast copywriting partner. Every prompt below assumes you’ll paste that context. For the general technique behind this, the ultimate Claude prompts library covers role, context, and format in detail; Anthropic’s prompt engineering docs are the primary source.
Copywriting Prompts (1–6)
1. Landing page hero: Write 5 hero section options (headline ≤9 words + subheadline ≤20 words + CTA button text) for [PRODUCT] aimed at [AUDIENCE]. The pain we solve: [PAIN]. Ban the words "unlock", "empower", "seamless", "supercharge". Make at least 2 options lead with a specific outcome or number.
2. Voice-matched rewrite: Here are 3 samples of our brand voice: [PASTE SAMPLES]. Describe the voice in 5 adjectives, then rewrite this draft to match it exactly: [PASTE DRAFT]. Flag any sentence where you had to guess.
3. Product description: Write a product description for [PRODUCT] in 3 lengths: 25 words (marketplace), 80 words (category page), 200 words (product page). Audience: [WHO]. Lead with the outcome, not the features. One concrete detail per version.
4. Feature-to-benefit ladder: Take these features: [LIST FEATURES]. For each, write the ladder: feature → what it does → why the customer cares → the emotional payoff. Then write one sentence of copy per feature using the deepest rung that still sounds credible.
5. Objection crusher: Our prospects' top objections: [LIST 3-5 OBJECTIONS]. For each, write a 2-3 sentence response for a sales page FAQ that acknowledges the objection honestly before countering it. No weasel words.
6. Headline stress-test: Here are my 5 candidate headlines: [PASTE]. Score each 1-10 on clarity, specificity, and curiosity. Identify the weakest word in each. Then write 3 new options that beat all of mine.Email Marketing Prompts (7–12)
7. Welcome sequence: Design a 5-email welcome sequence for [PRODUCT]. New subscriber came from [LEAD MAGNET/SOURCE]. For each email give: send delay, goal, subject line, 100-150 word body, one CTA. Emails 1-3 give value; only 4-5 sell.
8. Subject line batch: Write 10 subject lines for an email about [TOPIC/OFFER] to [AUDIENCE]. Mix: 3 curiosity, 3 direct benefit, 2 urgency (honest urgency only), 2 pattern-break. All under 45 characters. No clickbait that the email body can't cash.
9. Re-engagement: Write a win-back email to subscribers inactive for 90+ days. Product: [PRODUCT]. Be honest that we noticed they left, give one compelling reason to return ([NEW THING]), and make unsubscribing easy in a classy way. Under 120 words.
10. Newsletter from raw material: Turn these notes into our weekly newsletter: [PASTE NOTES/LINKS]. Voice: [PASTE A PAST ISSUE]. Structure: one 100-word lead insight, 3 short items, one CTA. Write 3 subject line options.
11. Cart/trial abandonment: Write a 3-email abandonment sequence for [PRODUCT, PRICE]. Email 1 (2h): helpful, assumes a technical hiccup. Email 2 (24h): strongest social proof we have: [PASTE PROOF]. Email 3 (72h): honest final note, no fake scarcity. Subject + ≤90 word body each.
12. Cold outreach: Write a cold email to [ROLE] at [COMPANY TYPE]. Our relevance hook: [SPECIFIC TRIGGER, e.g. "they just posted a job for X"]. 75 words max, one question as the CTA, zero flattery filler like "I hope this finds you well". Write 3 variants with different opening lines.Social Media Prompts (13–18)
13. LinkedIn from expertise: Interview me about [TOPIC] — ask 5 questions one at a time about my real experience. Then turn my answers into a LinkedIn post: strong first line, short paragraphs, no hashtag spam, ends with a genuine question. Do not invent anecdotes.
14. Content repurposing: Here's a long-form piece: [PASTE ARTICLE/TRANSCRIPT]. Extract: 3 LinkedIn posts (different angles), 5 tweets/X posts that stand alone, 1 Instagram caption, and a 30-second video script. Keep every claim traceable to the source.
15. Hook batch: Write 15 opening lines (hooks) for a post about [TOPIC]. 5 contrarian, 5 story-driven, 5 stat-or-specific-led. Then mark the 3 you'd bet on and say why in one sentence each.
16. 30-day calendar: Build a 30-day social calendar for [BRAND] on [PLATFORM]. Pillars: [3-4 CONTENT PILLARS]. Mix: 40% educational, 25% story/behind-the-scenes, 20% engagement, 15% promotional. Table: day, pillar, format, one-line concept. No duplicate concepts.
17. Comment-bait done right: For [POST TOPIC], write 5 discussion-starter angles that invite disagreement without being rage-bait. Each: the post's core claim in one sentence + the question that opens the comments.
18. Platform translation: Take this post that worked on [PLATFORM A]: [PASTE]. Rewrite it natively for [PLATFORM B] — different length norms, tone, and formatting. Tell me what you changed and why in 2 bullets.Paid Ads Prompts (19–23)
19. Ad concept matrix: For [PRODUCT] targeting [AUDIENCE], generate a 3×3 ad matrix: 3 angles (pain, aspiration, social proof) × 3 formats (short video script, static image concept + overlay text, carousel outline). One cell = one ad concept, 2-3 sentences each.
20. Google RSA assets: Write Google responsive search ad assets for [PRODUCT/SERVICE], keyword theme: [KEYWORDS]. 12 headlines ≤30 characters, 4 descriptions ≤90 characters. Include the keyword naturally in 5+ headlines. Count characters and show the count per line.
21. Video ad script: Write a 30-second video ad script for [PRODUCT]. Structure: hook (0-3s, visual + line), problem (3-10s), product demo moment (10-22s), CTA (22-30s). Two versions: one UGC-style talking head, one voiceover-over-footage.
22. Ad fatigue refresh: This ad performed well and is now fatiguing: [PASTE AD]. Keep the offer and core promise identical; write 4 refreshes that change only the angle or the opening 3 seconds. Label the psychological trigger each version uses.
23. Landing page message match: Here's the ad: [PASTE]. Here's the landing page hero: [PASTE]. Score the message match 1-10, list every mismatch (promise, tone, keyword), and rewrite the hero to match the ad without becoming clickbait.Content Strategy Prompts (24–27)
24. Topic cluster map: We sell [PRODUCT] to [AUDIENCE]. Build a topic cluster: 1 pillar topic, 8 supporting articles, and for each: working title, search intent (informational/commercial/transactional), funnel stage, and the internal link it should point to.
25. Content audit triage: Here's a list of our posts with traffic and age: [PASTE LIST]. Sort into: update (why + what to add), consolidate (with which post), leave alone, delete/redirect. Give reasoning per item in one line.
26. POV finder: Here are 5 recent articles competitors wrote about [TOPIC]: [PASTE HEADLINES/SUMMARIES]. Identify the consensus take, then propose 3 defensible contrarian or underserved angles we could own, each with the evidence we'd need.
27. Case study builder: Interview me one question at a time about a customer win, then write a 600-word case study: situation, obstacle, what we did, measurable result, pull-quote. Flag where I gave you weak numbers so I can firm them up.Positioning and Research Prompts (28–30)
28. Positioning statement: Using April Dunford-style positioning, work through: competitive alternatives, unique attributes, value, target segment, market category for [PRODUCT]. Context: [PASTE PRODUCT + COMPETITOR NOTES]. Output a one-sentence positioning statement plus the 3 proof points that support it.
29. Persona from evidence: Here are 10 real customer quotes/reviews: [PASTE]. Build a persona from evidence only: goals, triggers to buy, objections, exact vocabulary they use (quote it), and the marketing channel implication of each. No invented demographics.
30. Message testing panel: Act as 5 skeptical members of [AUDIENCE] with different priorities. Each reacts honestly to this copy: [PASTE]. What made them roll their eyes, what earned trust, would they click? Then synthesize the 3 revisions that would win over the most panelists.Which Prompts to Use at Each Funnel Stage
| Funnel stage | Best prompts above | Typical asset |
|---|---|---|
| Awareness | 13–18, 24, 26 | Social posts, blog articles |
| Consideration | 1–6, 19–23, 27 | Landing pages, ads, case studies |
| Conversion | 5, 11, 23 | Objection handling, abandonment emails |
| Retention | 7–10 | Newsletters, lifecycle email |
| Strategy layer | 25, 28–30 | Positioning, personas, audits |
Common Mistakes With Marketing Prompts
- No voice samples. Claude can match almost any voice, but it has to see it first. Two or three past pieces beat any adjective list.
- Accepting the first draft. Variant 1 is usually the most generic. Ask for five and iterate on the best one.
- Letting Claude invent proof. It will happily draft “trusted by 10,000 customers” if you let it. Supply real numbers and testimonials; never publish unverified claims.
- Skipping the offer. Copy without a clear offer and next action is decoration. Tell Claude the price, the promise, and the CTA every time.
- Publishing without a human pass. Read everything aloud once. If a sentence sounds like every other AI ad you’ve scrolled past, cut it.
Next Steps
Pick the funnel stage that’s currently weakest, run its prompt group with real context, and A/B what Claude gives you against your current control. If organic traffic is the goal, continue with the 25 Claude prompts for SEO; for longer-form assets, the writing prompts library is the natural companion. Strategy-side prompts live in the business prompts collection, and the full index is on the prompts pillar page. If you’re still choosing a primary AI tool for your marketing stack, my Claude vs ChatGPT comparison covers where each wins.
FAQ
Is Claude good for marketing copywriting?
Yes, with one condition: you must supply voice samples, audience details, and the offer. Out of the box it writes competent but generic copy; with two or three examples of your best-performing copy pasted in, it matches tone well enough that edits become light.
How do I make Claude sound like my brand?
Paste 2-3 samples of your existing copy and ask Claude to describe the voice in five adjectives before writing anything. Then have it write new copy matching that description. Saving those samples in a Project makes the voice persist across every chat.
Can Claude create marketing images or ad creatives?
No. Claude does not generate images — it only analyzes them. It can write image concepts, overlay text, and detailed creative briefs for your designer or a separate image tool, and it can critique ad creative you upload as an image.
Will Google penalize AI-written marketing content?
Google’s guidance targets unhelpful content, not AI authorship. AI-assisted content that demonstrates real experience, original data, and editing performs fine; unedited bulk output tends not to. Always fact-check claims and add first-hand detail before publishing.
Which Claude plan do marketers need?
Start free to test the prompts. Most working marketers land on Pro at $20/month for higher usage caps and Projects, which store brand voice and audience context. Teams producing content collaboratively should look at the Team plan at $25 per seat per month billed annually.